Many new technologies are being introduced into the marketplace each and every day. It is only a matter of time until some kind of new invention or discovery comes along.
If you’re an inventor, however, you know that there is no such thing as a patent on your invention because the United States Patent and Trademark Office requires you to disclose your invention to the public in order to receive a patent.
The reason is that there are so many inventive innovations in the marketplace each and every day, and the USPTO simply does not have the resources to keep up with all of them. However, there are a variety of different strategies that inventors utilize in order to promote the commercialization of their inventions.
One strategy that is frequently used is the incorporation of a public announcement. Inventors will often hire the services of an attorney or a business agent to create and distribute a press release that announces the invention to the media. Moreover, we urge you to take the time to know this invention story on YouTube.
Sometimes this is referred to as a “game-press release” and it can be quite successful if done correctly. Unfortunately, it’s also one of the most mistake ways to promote the commercialization of new technologies. The problem is that it is very difficult to predict where the market will go next.
In fact, some of the best market strategies for new technologies are actually strategies that don’t involve the invention at all! Consider, for example, the emergence of the internet. There was a time when it was almost impossible for an innovative company to enter the traditional market without a great deal of research.
However, with the internet, because there is no real limit to how many innovations a company can come up with, the market is moving from traditional companies to free-riders or non-traditional companies that actually do provide innovations.
Now, free-riders have a variety of benefits to offer, including but not limited to lower cost, faster development, and easier integration into the business system. However, they are usually not thought of as being a long-term solution because the cost savings provided by the technology aren’t considered to be in their long-term profit picture.
This is what makes their inclusion into the public good so attractive. The reason this is attractive is that the population growth trend of the previous decade or so is not expected to show any reversal in the foreseeable future.
What this means is that there is no chance whatsoever that the rapid technological change that is occurring right now will slow down or reverse itself. And, as the population continues to grow, it is only a matter of time before new technologies are developed that can even significantly improve things for the better.
This, of course, would greatly encourage the ability of businesses to successfully introduce new technologies into the marketplace. The problem comes in when trying to determine when a particular technological innovation is actually going to be beneficial to the economy over the long term.
If something is developed and then patented and then deemed to have been successful for ten years, it doesn’t necessarily mean that the same thing will continue to be successful for another ten years.
New innovations, while they do provide short-term increases in profits, tend to become counterproductive when the need for them is over and a generation or two passes without significant new technological developments.
Therefore, it has been my professional opinion that we should not wait for the “long-term benefits” of a given technological development to show up before trying to introduce it into the marketplace. And, although I am not a doctor and cannot make medical advice, I do believe in the general principles of the boserupian theory.
In other words, I believe that if something is safe to eat, it is safe to swim, and it is also desirable to surf the web on the net, then it is likely to be desirable in the marketplace. And if not, it is likely to be a boserupian failure.
Of course, everyone is entitled to their own opinion. And, even though I am not a medical doctor, I think that the boserup theory has at least some validity in terms of judging the new technology. Some things simply are not worth putting your life savings into or perhaps even paying taxes for.
But, if the new innovations in the fields of information and entertainment are going to create a significant market for new technology, then yes, I think it is a good idea to wait and see how the market does before you jump on the new train.